New Balance insisting Liverpool lift Prem crown in their shirts

New Balance are ready to insist Liverpool wear their shirts when they eventually lift this season’s Premier League crown.

The Daily Mail says Liverpool’s deal with New Balance expires in June, but the Boston-based firm could fight to ensure the Reds are wearing their branded shirts when they eventually lift the Premier League title.

Liverpool will seek to honour their long-standing commitments to New Balance by staying in the kit they have worn since the start of the 2015-16 season until the end of the campaign, but they are unable to guarantee this until a resumption date has been agreed.

There is also an acceptance at Anfield that this stance is unlikely to hold indefinitely. Nike may be willing to see Liverpool kitted out in New Balance gear for a handful of games in June but the company’s position will be different if the 2019-20 campaign carries on until later in the summer or autumn.

If they lose out, New Balance could withhold bonus payments due to Liverpool for winning the Premier League, as well as seeking a rebate of payments already made.